My role : concept • copywriting • design

To introduce the latest segment into the recliner market, La-Z-Boy first had to sell its dealers on the XZIPIT recliner. Featuring an interchangeable logo panel, one could “zip in” their favorite team logo for game day and “zip out” the logo to return the recliner to normal living conditions. This business-to-business brochure ensured that sales of this recliner would be a game changer for recliner sales. It introduced the functionality of the recliner, the team logos available, how to display it within a retail setting, advertising support materials and suggestions for how to demonstrate the recliner on the sales floor.