My role : concept • copywriting • design

"Reach Your Jeep Potential" reaches out to an environmentally conscious, next-generation of Jeep enthusiasts. Kids approaching college age or established collegiate students can submit creative concepts via a website. They have the option to create a graphic poster, write an essay, or use photography to answer one of the many prompts to help them to express how the Jeep brand would let them fulfill their "Jeep potential." The vehicle for this creative can be executed within the retail arena, trade shows or interactive displays.